History of Magic · No. 1Flip it
History of Magic · No. 1
The MBArtist files
My first MBA year in 19 old blog posts, and one chalkboard too many.
Read it →
6:58 p.m. · Blog and newsletter
The Spellbook
Where the spells get written down. The Growth Grimoire is my newsletter on the psychology behind growth. Claire's Charms are notes on marketing, leadership, and the people behind the work. History of Magic is where the throwbacks live. And the case studies are the spells that worked.
Growth Grimoire · No. 1Flip it
Growth Grimoire · No. 1
The Allen Key Spell
Why people overvalue what they help build, and when extra effort backfires.
Read it →Claire's Charms · No. 2Flip it
Claire's Charms · No. 2
A decade in one post
Ten years at MPOWER, and the people who made them.
Read it →Claire's Charms · No. 1Flip it
Claire's Charms · No. 1
Moxie, scheduled
What winning a 2023 Moxie Award taught me about the scary, visible thing.
Read it →90%lower customer acquisition cost
Case studyFlip it
Case study
Breaking the paid-ads habit
Shifted to organic, referrals, and ambassadors as each matured.
Read it →3×qualified leads
Case studyFlip it
4×late-funnel conversions
Case studyFlip it
Case study
“Is this a scam?”
Reviews and live Q&As I launched built trust and helped grow late-funnel conversions, 2021 to 2022.
Read it →2.4×qualified leads from women
Case studyFlip it
Case study
Women Who Dream
The data said women converted better at every stage. So we built a campaign for them, 2025.
Read it →33%of social media leads became qualified applicants
Case studyFlip it
4×site traffic from Nepal, year over year
Case studyFlip it
Case study
Bina dhito: opening Nepal
One message, no collateral, on national TV and radio. Our first event drew 1,500 qualified prospects, 2025 to 2026.
Read it →23×growth while I led digital
The scenic routeFlip it
The scenic route
Growing up, not just out
Loan applications started and loan volume disbursed, April to December 2018 compared with the same months of 2025.
See the map →Get the next spell by email
Every two weeks: the newest Growth Grimoire issues, charms, and throwbacks, plus anything in the news worth a closer look. I'll only use your email for that, and you can reply anytime to leave.
Prefer LinkedIn? Subscribe to the Growth Grimoire there.
11:11 p.m. · Make a wish
Got a spell you want written?
Ask me about a growth puzzle, and it might become the next Growth Grimoire. Send an owl.