Meet the Guild
Nerds still do it better. The Guild is the crew I trust with real work: my Rarecraft co-founders, plus a network of independent specialists I call in when a project needs their kind of magic. The crests are back from the Guild on my first website.
Meet the Rarecraft founders
Our network of specialists
Independent experts with their own practices, and people I've worked beside and would hand a client to without blinking. I call them in when a project needs what they do best, so the person on your work has done this exact thing before.
Harsh Hede
Bard
Brand and visual designer
Visual Designer - Brand Identity - Drummer - Weekend Chef
Madhushri Verma
Cleric
PR and communications strategist
Public Relations - Crisis Comms - 40 Under 40
Akshay Madhavan
Ranger
Martech and paid media specialist
Martech - Paid Media - Tracking That Actually Works
Silver Yang
Rogue
International expansion strategist
Asia to North America - Positioning & AI Visibility - Werewolf Hunter
Kishor Yedla
Sorcerer
Content strategist and writer
Content Strategy - Writing - Editing
Priyanshu Goyal
Monk
International growth marketer
International Growth - Growth Engines - Marketing Automation
SEO
Seat saved
SEO and answer engine optimization strategist
Joining the Guild soon
Nitish Malpotra
Warlock
AI product and data leader
AI Product - Marketing Analytics - SEO Roots
Avinash Prakash
Coming soon
IT and cost negotiation
IT Systems - Vendor Negotiation - Cost Cutting
Bring one problem. We'll find the person who's solved it.
Projects run through Rarecraft or through me, so one of the founders stays on the hook from the first call to the last report, and we bring in the right specialist for each piece.
Growth strategy and customer psychology
Why customers say yes, and the plan that gets more of them there.
Product growth and referral programs
Growth loops and referral engines that turn customers into recruiters.
GTM engineering, AI, and automation
The go-to-market (GTM) plumbing: data, tools, and AI workflows that do the busywork.
Brand identity, design, photo, and video
A brand that looks like itself everywhere it shows up.
Public relations and crisis communications
Press that builds a reputation, and a steady hand when something goes sideways.
Martech, tracking, and paid media
Paid media, plus the tracking that proves what's working.
International expansion
Positioning and AI visibility for companies crossing from Asia to North America.
SEO and answer engine optimization
Getting found on Google and in the answers ChatGPT, Claude, and Perplexity give.
Joining soon
Content, writing, and editing
Words that sound like you on a good day, on time and on brief.
Growth marketing and automation
Growth engines that scale across markets and run on less manual effort.
AI products and data
AI features people actually use, built on data you can trust.
Friends of the Guild
Not everyone I'd recommend fits on a card. Friends of the Guild are people outside it whose work I'd happily send you to, added one at a time.
Worked with me and have a site of your own? Send an owl, and let's swap links.
Want the Guild on your problem?
Start with Rarecraft. One of the founders replies personally.
Need a CMO for a season?
Tell me what you're building, and I'll bring the right people with me.